The place-based approach to recycling intention: Integrating place attachment into the extended theory of planned behavior

• Place attachment is integrated into an extended theory of planned behavior (TPB) for investigating the role it plays in decision-making process engaging recycling behavior. Effect place on intention partially mediated by attitude, moral norm, and awareness consequences identified TPB. primarily indirect. The indirect effect via strongest among three paths. This study addresses research gap that not much known about how a processes It examines integrating framework (TPB). We posit pathways attitudes, subjective norms, TPB are responsible intention. Collecting data from online survey conducted Hong Kong, we test hypotheses using partial least squares structural equation modeling. Results suggest impact indirect; moreover, mainly consequences. Indirect significant provides useful to conceptualize theoretical practical implications findings highlighted.